Google Instant – Google Instant SEO – Google Instant Adwords Changes

Now that most blogs have repeated all the major points about Google Instant I figured I would post my favorite article about it.

Key Take Aways:
1. SEO isn’t Dead, but search behavior is changing.
2. Google Adwords CTR will go up, and impressions will go down

On a side note: Facebook changed how impressions were calculated as well around the same time Instant came out which also is going to lead to an increased CPM cost / CTR for advertisers. Did anyone else notice this or have any thoughts why they both decided to announce this?